Are you looking for ways to grow your business? Are you planning to update your website or branding or other marketing tools in the year ahead?
A great branding photographer can help you create a smart, professional portfolio of images that will give prospects new energy about what you have to offer as well as images that match the tone and aesthetic of your brand.
Here are three things every business should know before hiring a branding photographer:
1. Branding photography is more than pretty pictures – it’s about telling an authentic story of who you are and what sets you apart from the competition. Your branding can be the reason potential clients reach out (or not!). Ask yourself this… does your brand reflect the solution you provide? For example, let’s say you’re a new dental office or boutique real estate firm. Both are businesses that can cost people a lot of anxiety and money. Yet, how many websites have you seen that look sterile and devoid of real humans? Encourage your website visitors that you’re empathic to their unique situation by sharing professionally-branded photos that reflect who you really are and what you do differently in your industry.
2. You don’t need to be famous or well-known to get high-quality images. The real key is finding someone with experience photographing businesses like yours so they understand your target market, industry trends, and what will cause your brand to stand out. You don’t want to work with someone who will give you the same look as they’ve given your competition! Find someone who knows your industry well enough to help you and your offering stand out from the crowd.
3. Branded photos will attract new clients, but first, you need a plan. Ask yourself or your team a few questions: Where will we use our images? Social media? Website? Billboards? Business cards? What can we share that would be impactful to our clients and our bottom line? How many images do we need to be consistent across all platforms? How can we show them what it’s like to work with us? Brainstorm a list and then consult with your photographer. Hand-in-hand you’ll develop the perfect foundation for an effective marketing strategy for your visual content.
4. Bring it all together with your wardrobe. At Angi Lewis Studios, we take pride in our wardrobe consultation service (part of all of our Personal Branding Sessions!). If you want to elevate your business and your personal brand, looking the part is the most critical step. Gone are the days of a boring old suit. We’ll help you and your team shine with personality and pizazz, capturing the REAL YOU.
You know your business better than anyone. What tone or branding aesthetics do you want to portray? Is it professional, fun, or serious? How do you want prospects to feel when they land on your website? These questions can help guide how much time and money you’ll spend hiring a branding photographer. If this is all new territory for you, let us know! We have experience working with small to medium businesses, influencers and sales professionals who need guidance finding the perfect look for their brand. Contact us today so we can get started creating a plan together!
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